MARIE-FRANCE DALY has a subscription for almost everything. The McLean, Va. Life coach uses her Amazon Prime membership to shop. Netflix and Hulu entertain her on demand. Blinkist keeps her informed by sending summaries of non-fiction books, and Insight Timer, a wellness app, keeps her centered. And this winter, when she takes three of her children to Paris for a stay in the sumptuous Regina Louvre hotel, she will count on yet another subscription: to the Inspirato travel service. For $ 2,500 per month, the Inspirato Pass program gives high-end travelers access to thousands of homes and hotels, with added perks and concierge service anytime, anywhere. “I was talking about buying a condo on the beach somewhere that would have cost about the same as Inspirato,” Ms. Daly said, “but I didn’t want to be tied to just one property. ”
Beyond Inspirato, airlines, hotels, travel planning services and booking platforms have started offering subscription models in recent years, expanding even further during this time of global upheaval. pandemic. For many people, paying monthly or annually to access exclusive accommodations, services, or discounts frees them from the analysis paralysis that comes with trying to understand an extremely complex and crowded marketplace. Indeed, they pay to have less choice but better choices in planning their trips.